I'm an absolute sucker for anything Halloweeny. So the Licorice add-on had me from the git go. :) Custom Halloween wood veneer shapes? Yes please. Flair? Yep. A washi tape that reminds me of Beetlejuice? You know it. I'll take TWO. ;) But the thing I love most about this kit is that the collection of papers is NOT specifically Halloween themed. The colors are Fall-ish, and they nod at Halloween, but I will easily be able to incorporate them into non-Halloween layouts as well. Best of both worlds. Sold.
(The green embroidery thread is from my stash, and not included in the kit. )