We empower people to make through inspiration, community and innovative product.

Our story

2007 01

April and Scarlett developed the concept for Studio Calico; commissioned Stephen for a logo and Kennon to develop our website.

2007 05

Hired Scarlet, our first employee.

2007 06

Studio Calico officially opened for business.

2007 07

First domestic and international kits shipped.

2007 09

Moved office to downtown location.

2007 10

Second employee, Lorie, was hired.

2007 12

1,000 kits shipped.

2008 03

Underwent office expansion.

2008 11

April and Greg decided to go all-in with the business.

2008 12

Published in Crafting Keepsakes magazine.

2009 01

Manufactured first product - map paper by Stephen; 10,000 kits shipped to date.

2009 09

Home Front, first wholesale collection, is released.

2010 01

Attended first CHA conference; debuted Anthology collection and Mister Huey's.

Moved operations (again) to a larger space.

2011 07

License agreement with Hero Arts begins.

2011 10

License agreement with American Crafts begins.

2011 11

Launched second version of our website.

2011 12

First December Daily kit.

2012 01

First Class: Photo a Day with Nicole Samuels opened.

2012 03

Matthew Taylor Wilson (@thewellkeptthing) is hired; 100,000 kits shipped to date.

2012 06

Made the 10,000 likes mark on Facebook.

2012 09

Card kit subscription is launched.

Moved to Lovers Lane office.

2013 01

Project Life® kit subscription is launched.

2013 02

Chemex coffee brewer was brought in; staff productivity before 10 am increased 3,000%.

2013 05

Camp Calico, our first Creative Team retreat, takes place.

2013 06

Hit 20k likes on Facebook.

2013 09

Realized the importance of proofing.

2013 10

Further realization of proofreading's importance.

2013 11

Mobile Responsive version of website is launched.

2013 12

Featured on Inc 5000 list.

2014 01

200,000 member project images uploaded to the Gallery.

2014 02

Studio Calico boxes shipped to 79 countries; hit 30k likes on Facebook.

2014 04

Outgrew our office (again). Moved to a new location at Corporate Court.

2014 08

Acquired Big Picture Classes.

2014 09

Partnered with Ali Edwards to launch a brand new AliEdwards.com.

2014 10

Partnered with A Beautiful Mess to launch a new shop.abeautifulmess.com.

2015 01

Added big talent to our team.

2015 02

Launched a brand new Big Picture Classes platform with unlimited training for $9.95/month.

2015 03

Outgrew again and moved Marketing team back to Lover's Lane office.

2015 04

Announced our brand new planner kit subscription.

2015 04b

Realized we still don't have enough parking (but don't worry–we saved a spot for you.)

2015 05

Reached 50k followers on Instagram.

2015 01

The big talent we added to our team in January, CFO Ken Marshall, passed away, leaving behind a legacy and a spirit that we will continue to learn from and uphold. Our sincerest gratitude to Ken and the Marshall family.

2015 07

Launched a new StudioCalico.com.

The SC difference


From the premium weight cardstock to the beautiful packaging, quality is what we are known for. Once it arrives, we take the extra time to test and quality-assure each item before it leaves our warehouse so it arrives to you as perfect as possible.


Spanning continents and time zones across the globe, our community learns from each other, shares ideas, and cultivates lifetime friendships. It's so much more than crafting.


Our team of designers comes from around the world, and each brings a unique set of skills to the table. Fueled by puns, food, and smiles, they take great pride in creating custom, beautiful products you won't find anywhere else.

Customer Experience

Whether you're new to papercrafting or you've been at it for decades, our team thrives on making sure you enjoy every minute. Customers at Studio Calico have a community to lean on, exclusive products to create with, and an experienced Customer Experience staff available to answer questions quickly and efficiently.