April developed the concept of Studio Calico with Scarlet (a fellow scrapbooker) and commissioned Stephen for logo and brand development and Kennon for web development.
Hired first employee, Scarlet.
Studio Calico Opened for business.
First domestic and international kits shipped.
Moved from house to small office on E. 11th st.
Hired Second employee, Lorie.
1,000 kits shipped.
Expansion of office.
Greg: I think we might have something here.
April: Okay, I'll quit my job.Greg: Okay, I think I'll keep mine.
First time published in a magazine.
Manufactured our first product– map paper by Stephen & 10,000 kits shipped since opening day.
First wholesale release: Home Front.
First CHA, debuted Anthology and Mister Huey's.
Moved to the barn at the house.
Began license agreement with Hero Arts.
Began license agreement with American Crafts & moved to office at bookstore.
First December Daily™ kit.
Opened the Classroom: Photo a Day with Nicole Samuels
Hired the well kept thing, Matthew Wilson and 100,000 kits shipped since opening day.
Hit 10k likes on Facebook.
Launched card kit subscription.
Moved to Lovers Lane office.
Launched Project Life® kit subscription.
8:03AM - First pot of Chemex coffee brewed…
8:07AM - Second pot of Chemex coffee brewed.
First Creative Team retreat: Camp Calico.
Hit 20k likes on Facebook.
Discovered why the proofing process exists.
Discovered holes in the proofing process.
Web 3.0: Mobile Responsive.
Featured in Inc 5000.
200,000 member project images uploaded.
Studio Calico boxes shipped to 79 countries & hit 30k likes on Facebook.