the all new StudioCalico.com

If you kept up with scrapbooking websites six years ago, you might have heard rumors of a new kit club starting before it even had a home on the internet. A visit to StudioCalico.com before our official opening in the summer of 2007 may have left you wondering just what was coming soon.

A timeless vintage photo paired with simple typography was the perfect way to give a glimpse into the company's modern vintage approach to memory keeping. It wouldn't be long before you'd learn more.

Studio Calico's first kit, Billboard, debuted in June 2007 along with our brand new website. The site took on the same calico colors of white, black and kraft that were a mainstay in those early kits. These neutrals were a perfect balance to the eclectic mix of products in the kits - and also worked well to showcase our thriving member and design team galleries.

After three years of growth, it was time for a change. Studio Calico had added a wholesale line and more add-on kits, and our design team and member base had expanded as well. The website retained some of the same elements, but the front page was streamlined to make it easier shop, stay in touch and be inspired.

In fall of 2011, StudioCalico.com was entirely redesigned. Everything from the Member & Designer Galleries to the Community to the Shop was overhauled for a better member experience. New search and filter functions in the gallery made it easier than ever to find the inspiration you needed, and an increased social media presence let you keep up with Studio Calico news on the go. We launched Calico Classrooms and began bringing you classes with industry leaders each month.

Studio Calico expanded beyond just scrapbooking in 2013 - we added Card and Project Life­­­® kits, as well as digital elements that coordinate with our kits. Our Creative Team grew to provide even more inspiration, and our home office grew as we added more support staff to keep Studio Calico running smoothly. Our home page was updated to make it easier to find the type of kit you were looking for, and our video sharing the Studio Calico philosophy took center stage.

Today, we unveil an all new Studio Calico. Our updated look is mobile friendly, so it will be as beautiful on your phone or tablet as it is on your computer. The new Creative Team and Member Galleries let you browse, like, and comment on layouts with less clicks, and your all new Inspiration Book keeps your favorite projects organized. All your personal information is organized so it’s easier to find, especially your classes and digital items.

What hasn’t changed is our constant focus on our community, so with this upgraded site, you may now hashtag your projects, follow other members & message board threads and the list goes on and on. We invite you to take a tour of our new site and get to know some of our favorite features!

Related Posts

Sign in or sign up to comment.

45 comments

  1. EAugustin says…
    11/01/2013

    OHHHHH SUPER LOVE the new Digs VERY beautiful!

    1 Reply 0 Replies
  2. rossana says…
    11/01/2013

    wow!!! very great notices! Congrats!

    0 Reply 0 Replies
  3. margaretarelene says…
    11/01/2013

    Love love love! Please, who created the adorable altered book on your home page? That alone is eye candy :)

    0 Reply 0 Replies
  4. francescuccia says…
    11/01/2013

    Congratulations ;-))) I love this new design and the new features !!!!

    0 Reply 0 Replies
  5. writerlady says…
    11/01/2013

    Lovely colors and nice ambiance. Great job!

    1 Reply 0 Replies
  6. amydoodlebug says…
    11/01/2013

    Love the new look!

    1 Reply 0 Replies
  7. MonaLisa says…
    11/01/2013

    i love this new look. its so fresh.

    0 Reply 0 Replies
  8. Nanam says…
    11/01/2013

    Love the new look!!!

    0 Reply 0 Replies
  9. lory says…
    11/01/2013

    amazing!!!!!! I am super happy and the colors are my favorite, so soft and warm! I feel like home here! And @stephaniebryan congrats for the home page image!!!!

    1 Reply 0 Replies
  10. stephaniebryan says…
    11/01/2013

    Thanks Lory!! You are the sweetest. And I'm still shocked. I knew it was going to be used on the site, but I had no idea it would be front and center. So very honored!! Words cannot even express my feelings right now!! :)

    6 Reply 0 Replies
  11. imxfer says…
    11/01/2013

    Loved looking back over the history of SC. I have been here since May 2008, so I remember seeing most (all?) the changes along the way!

    1 Reply 0 Replies
  12. JustMel says…
    11/01/2013

    Love seeing the evolution of SC.The new site is amazing!

    1 Reply 0 Replies
  13. ScrapperJenn says…
    11/01/2013

    I love love love the new website! And - I remember all the website looks - can't beleive it's been that long!!!

    1 Reply 0 Replies
  14. qingmei says…
    11/01/2013

    This is fun! I remember all the past website designs.

    1 Reply 0 Replies
  15. lasteve1 says…
    11/01/2013

    I absolutely love the new look and features. A favorite for me is the design team gallery, I hated before how I had to click on each person's photo individually and go through their designs, I love how all of the layouts are now on one page! Now, if only you left up the design team gallery's for older kits, because sometimes I don't get to using mine until later and want inspiration, but it's too hard to find!

    1 Reply 0 Replies
  16. VanessaMenhorn says…
    11/01/2013

    Love the new look!!!

    0 Reply 0 Replies
  17. supertoni says…
    11/01/2013

    Everything looks fabulous, great job SC!

    0 Reply 0 Replies
  18. AprilFoster says…
    11/01/2013

    @lasteve1 - thanks for the feedback! We are looking at that feature, but for now, add the layouts you like to your inspiration book by clicking the little book icon. You can then go in and organize them in folders according to kit if you choose.

    0 Reply 0 Replies
  19. scrappinkn says…
    11/01/2013

    It has been quite a journey. Congrats SC!

    1 Reply 0 Replies
  20. mabelm says…
    11/01/2013

    In love with the new site... congrats SC!!

    1 Reply 0 Replies
  21. maggie_massey says…
    11/01/2013

    LOVE LOVE LOVE the new look! It's so fresh and clean and perfect! Great job, SC...as always!!!

    1 Reply 0 Replies
  22. scrapally says…
    11/01/2013

    What a great trip down memory lane! You've come a long way, SC!

    1 Reply 0 Replies
  23. donnalee says…
    11/01/2013

    It looks absolutely gorgeous! The colors are bright and inviting. the project on the front page is beautiful!! It was great to see the journey that SC has been on and excited to see the future as well. So glad to be a part of this inspiring community :)

    0 Reply 0 Replies
  24. jendcnguyen says…
    11/01/2013

    It looks amazing! Love the new look!

    0 Reply 0 Replies
  25. JenniferWood says…
    11/01/2013

    I am absolutely smitten over the project featured on the home page! Did a team member create this? If so, whom? Adore!

    0 Reply 0 Replies

Sign in or sign up to comment.