If you kept up with scrapbooking websites six years ago, you might have heard rumors of a new kit club starting before it even had a home on the internet. A visit to StudioCalico.com before our official opening in the summer of 2007 may have left you wondering just what was coming soon.
A timeless vintage photo paired with simple typography was the perfect way to give a glimpse into the company's modern vintage approach to memory keeping. It wouldn't be long before you'd learn more.
Studio Calico's first kit, Billboard, debuted in June 2007 along with our brand new website. The site took on the same calico colors of white, black and kraft that were a mainstay in those early kits. These neutrals were a perfect balance to the eclectic mix of products in the kits - and also worked well to showcase our thriving member and design team galleries.
After three years of growth, it was time for a change. Studio Calico had added a wholesale line and more add-on kits, and our design team and member base had expanded as well. The website retained some of the same elements, but the front page was streamlined to make it easier shop, stay in touch and be inspired.
In fall of 2011, StudioCalico.com was entirely redesigned. Everything from the Member & Designer Galleries to the Community to the Shop was overhauled for a better member experience. New search and filter functions in the gallery made it easier than ever to find the inspiration you needed, and an increased social media presence let you keep up with Studio Calico news on the go. We launched Calico Classrooms and began bringing you classes with industry leaders each month.
Studio Calico expanded beyond just scrapbooking in 2013 - we added Card and Project Life® kits, as well as digital elements that coordinate with our kits. Our Creative Team grew to provide even more inspiration, and our home office grew as we added more support staff to keep Studio Calico running smoothly. Our home page was updated to make it easier to find the type of kit you were looking for, and our video sharing the Studio Calico philosophy took center stage.
Today, we unveil an all new Studio Calico. Our updated look is mobile friendly, so it will be as beautiful on your phone or tablet as it is on your computer. The new Creative Team and Member Galleries let you browse, like, and comment on layouts with less clicks, and your all new Inspiration Book keeps your favorite projects organized. All your personal information is organized so it’s easier to find, especially your classes and digital items.
What hasn’t changed is our constant focus on our community, so with this upgraded site, you may now hashtag your projects, follow other members & message board threads and the list goes on and on. We invite you to take a tour of our new site and get to know some of our favorite features!