Special Announcement | Partnership and Shop Launch with A Beautiful Mess

What better way to kick off the holiday season than to announce an exciting partnership and the launch of a new shop?

Today, we launched an amazing new online shop home for A Beautiful Mess. A Beautiful Mess has grown from a creative outlet for founder Elsie Larson to a full-fledged idea-generator for what is now a global community of crafters and DIY-ers who come for inspiration, project ideas, and more. Many of you may already know Elsie from her past scrapbooking product lines.

Since 2007, the A Beautiful Mess blog has also grown to include online classes and workshops, but Elsie and her co-founder and sister Emma wanted to push the envelope further - so a product line seemed like the perfect stepping stone! A few months into their planning process, after having no luck finding a partner that fit their vision, Elsie and Emma sat down at a coffee shop in Nashville, where Sam and April shared the Studio Calico story. For all of us, it was the perfect fit!

Over the last year, the ABM team visited our offices many times to nail down the product line and draft plans for an all-new online shop.

Here's some of the ABM crew working hard in the SC Conference Room: (from left) Staff Writer Laura Gummerman, Founder/Creative Director Elsie Larson, and Co-Owner and Editor Emma Chapman.

Since April, we've been busily working behind the scenes with the A Beautiful Mess team to launch the shop, full of exclusive designs and hand-picked products that fit the personality viewers have grown accustomed to seeing on the ABM blog.

Some fun stuff from the new shop!

What Can You Expect in the New ABM Shop?

The new shop is full of one-of-a-kind goodies, from ABM exclusives like ink pads, Messy Pens, stamp sets, and other crafting supplies, to gifts like cards, accessories, and other products specially curated by the ABM team. Just look at that adorable Washi tape!

The icing on the cake is that A Beautiful Mess will be offering two monthly subscriptions, including Happy Mail, a kit full of stationery goodies that you can have delivered right to your mailbox. You can learn more about Happy Mail here!

We're thrilled for this new partnership and hope it inspires you to get out there and create something beautiful - and maybe even get a little messy!

Related Posts

Sign in or sign up to comment.

6 comments

  1. tburley says…
    11/04/2014

    Yes! Yes! Yes! What wonderful, happy news! Can't wait to check out shop!

    1 Reply 0 Replies
  2. 1Djc says…
    11/04/2014

    Sounds like a beautiful mess ;)! Happy news! Love those stamps!

    1 Reply 0 Replies
  3. leslierae says…
    11/04/2014

    The line looks beautiful...just surprised Studio Calico didn't proof the opening lines...Elise?

    5 Reply 0 Replies
  4. CarolineHancock says…
    11/04/2014

    signed up and so excited to get some Happy Mail :)

    0 Reply 0 Replies
  5. pammylynnart says…
    11/04/2014

    really love this!

    0 Reply 0 Replies
  6. junea says…
    11/06/2014

    As usual, beautiful and wonderful! Excited for the partnership and to see what the other line will be.

    1 Reply 0 Replies

Sign in or sign up to comment.