Sneaks
Tags:The New Year will be here before we know it, and with the excitement of a fresh start comes the call for innovation! We’re excited to share some really cool changes revolving around our monthly kits “sneak peek,” affectionately referred to as “Sneaks” around here. Here's what you can expect going forward, along with exciting exclusive news for our subscribers!

Exclusive to our Subscribers
For Sneaks on StudioCalico.com, we'll be showing a fun, styled desktop image of kits and add-ons at midnight of the 14 of each month. These images show how the kits will look in action and how you can plan to use your existing supplies like paint or ink with the new products. Then from Sneak Night until the full Reveal on the 27th, we'll be posting even more(!) Sneaks detail photos on our Instagram feed (If you don’t already, follow us here: @Studio_Calico).
Here's how it will work: we'll post sneak detail images showing pieces of one of the kits or add-ons. To get the whole picture, we're hoping you'll join in the fun with us by liking the photos - when we get to 500+ likes (the # of likes will increase with each share), we'll share another detail shot, and so on until you've got a really great sneak of the particular kit or add-on we’re sneaking that day!
Not to worry if you miss out on any of the action on Instagram that day: the detail images shared will each have a banner showing the name of the kit or add-on so that you can make plans about which ones you think you'll want to buy during Reveal. If you’re a Subscriber, your handy Purchase Planner will have one of the final Sneak images for you, but we know you’ll probably want to play along in real-time with us!
Why Instagram?
Because it's a simple, user-friendly platform that's fun to use. It's easy to keep everything together, and it's easy to see multiple photos on your screen at once. hereInstagram
Q&A
How can I plan out my purchases?
- With the Purchase Planner (exclusive to Subscribers!) available for download between then 22 and 25 of each month. You’ll have a sneak image, name, and price all in one place. We’ll notify subscribers via email and the message board of when it’s available each month. Not a subscriber? Join now!
When will I see the add-on names?
- On Instagram with each photo posted.
How many add-ons are there?
- There are the same number of add-ons as usual.
I don't use Instagram. Where else can I see the photos?
- The photos will also appear on the bottom of the Sneaks page. You can click on photos to see the captions and learn the kit add-on names, etc. All photos are in chronological order.
What about the other items shown in the Sneaks?
- Many of those items are for staging (scissors, ink pads). We wanted to show the kits in action, so to speak - to show what they'd look like on your craft tables and used with your favorite supplies. So, no, you won't get gold scissors, but other items from add-ons will be consistent with what we've done in the past. And, you'll still be able to see full kit contents on Reveal on the 27th of the month.
We want you to know we're listening. Your feedback is so important. We're continually looking to it as we grow and continue to strive to improve. We’re really excited about this new interactive Sneaks format. It's going to be such a fun year and we’re so grateful for your continued support!
Questions? Comments? Please let us know and we'll answer them!
Comments
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26 comments
Will the price of each add-on kits be available for non-subscribers before reveal also, or only kept in the "subscriber only" planner?
Replies to katevdp
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LOVING!! Especially the planner!
Replies to welobellie
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I knew the changes meant something even better was coming :). Looking forward to the new year!
Replies to MichelleWedertz
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Hey there @katevdp! Yep, we'll release the prices in the subscriber exclusive Purchase Planner before Reveal too :)
Replies to SaraV
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Thank you for the detailed explanation. The Purchase Planner will come in handy for sure!
Replies to ATXmom
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Very excited about the Purchase Planner. Something tells me @marcypenner might have helped with that. :-)
Replies to supertoni
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this sounds great!! thank y'all so much for explaining everything in detail so we know exactly what's going on!!! it's much appreciated!!
Replies to nailgirl
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I love it!!!
Replies to Joelaw
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Thank you so much for this detailed and informative post! :)
Replies to jenniferd
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Yes, thank you. Phew, I feel much better (less confused) now. I'm intrigued by the Planner.
Replies to YSandA
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Well done, Sara and SC!
Replies to JMValder
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I love the revamp of the sneaks and appreciate that SC continues to look for ways to be innovative and not just settle for the status quo.
Replies to alakard
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Thank you so much for this detailed post!!
Replies to christinebk
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I love this! Those images really do look like my craft desk! Very excited for more sneaks...
Replies to stampincrafts
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Ok... phew!... YAY!!!!
I wish this explanation had come out on the 14th either with or just ahead of the sneaks going live... because this actually alleviates my concerns. Thank you!
Replies to enbrightened
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Sounds great....I like the idea of the subscriber purchase planner.
Replies to Msaula
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Thanks for the clarification @SaraV. The planner sounds like a great addition to our subs. Im happy!
Replies to thenicethingsfairy
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I knew you had a plan & it's wonderful!
Replies to LauraEvangeline
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Can't wait to see more sneaks! Is it possible to make it so that more of the Instagram #SCSNEAKS Creative Team feed images are available? Maybe include a page with a full set of images? I find that if I don't have a chance to check for a day or two, I miss so many! Since they aren't all on the Studio_Calico feed, it makes it hard to see all of them.
Replies to SewingBella
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