April and Scarlett developed the concept for Studio Calico; commissioned Stephen for a logo and Kennon to develop our website.
Hired Scarlet, our first employee.
Studio Calico officially opened for business.
First domestic and international kits shipped.
Moved office to downtown location.
Second employee, Lorie, was hired.
1,000 kits shipped.
Underwent office expansion.
April and Greg decided to go all-in with the business.
Published in Crafting Keepsakes magazine.
Manufactured first product - map paper by Stephen; 10,000 kits shipped to date.
Home Front, first wholesale collection, is released.
Attended first CHA conference; debuted Anthology collection and Mister Huey's.
Moved operations (again) to a larger space.
License agreement with Hero Arts begins.
License agreement with American Crafts begins.
Launched second version of our website.
First December Daily® kit.
First Class: Photo a Day with Nicole Samuels opened.
Matthew Taylor Wilson (@thewellkeptthing) is hired; 100,000 kits shipped to date.
Made the 10,000 likes mark on Facebook.
Card kit subscription is launched.
Moved to Lovers Lane office.
Project Life® kit subscription is launched.
Chemex coffee brewer was brought in; staff productivity before 10 am increased 3,000%.
Camp Calico, our first Creative Team retreat, takes place.
Hit 20k likes on Facebook.
Realized the importance of proofing.
Further realization of proofreading's importance.
Mobile Responsive version of website is launched.
Featured on Inc 5000 list.
200,000 member project images uploaded to the Gallery.
Studio Calico boxes shipped to 79 countries; hit 30k likes on Facebook.
Outgrew our office (again). Moved to a new location at Corporate Court.
Acquired Big Picture Classes.
Partnered with Ali Edwards to launch a brand new AliEdwards.com.
Partnered with A Beautiful Mess to launch a new shop.abeautifulmess.com.
Added big talent to our team.
Launched a brand new Big Picture Classes platform with unlimited training for $9.95/month.
Outgrew again and moved Marketing team back to Lover's Lane office.
Announced our brand new planner kit subscription.
Realized we still don't have enough parking (but don't worry–we saved a spot for you.)
Reached 50k followers on Instagram.
The big talent we added to our team in January, CFO Ken Marshall, passed away, leaving behind a legacy and a spirit that we will continue to learn from and uphold. Our sincerest gratitude to Ken and the Marshall family.
Launched a new StudioCalico.com.
Partnered with TomKat Studio to launch a new TheTomKatStudio.com.
Partnered with Baby Boy Bakery to launch a new BabyBoyBakery.com.