Inspired Conference | Samantha Shepard

One of the things I consider a personal passion of mine is entrepreneurship, and specifically, entrepreneurship in women. The fact that every year I see more women in the headlines innovating our workplaces and inspiring our future leaders is a testament to the movement of more women taking the lead in business. I’m proud to be a member of this movement. It is important to me that others feel they are not alone, and for that reason, earlier this year I looked for an opportunity to help this movement wherever I could.

During my research, I came across a conference called Inspired. The retreat style conference for creative entrepreneurs is run by Nashville wedding planner, Amber Housley. Intrigued by both the topics and the setting, I reached out to Amber with an offer to help in any way I could. I was prepared to have her ask me to stuff goodie bags or even donate a giveaway. I was not prepared for Amber to ask me to speak about the Studio Calico story.

The conference was a 4 day retreat in the beautiful hills of Tennessee, just outside Nashville. Designed to attract creative entrepreneurs, the small size and rustic setting was the perfect way for women to step away from their busy lives and strategize about their businesses.

I wanted to share a few highlights and a lot of pictures. Plus, of course, a small giveaway from me.

The roommate I was assigned was Mica May of MayDesigns.com. I would describe Mica as a soulful fireball. She is chock full of heart, hustle and ambition. The core products in her business are beautifully convenient, personalized journals. As a moleskine devotee, I was skeptical these books would satisfy my need for good old-fashioned paper. After we received custom May Books during the conference, I became addicted. If you haven’t ever heard of MayDesigns.com, be sure to check it out and say hi to my good friend Mica. Random side note: Mica was featured on Good Morning America for her personalized May Books, and in one broadcast, her business catapulted into the limelight. She continues to launch new products and continues to grow May Designs. All this from one really great product.


I was asked to speak to the group about the Studio Calico story. Anticipating that people might get bored listening to every detail about the partnerships we’ve developed through the years and the arduous task of explaining Sneaks and Reveal. (Really, do you know how hard it is to explain to people who aren’t scrapbookers?) I decided to make my speech about growth. But not just growth for the sake of it, growth on your terms. I told them about how Studio Calico got started by April and Greg over seven years ago in their garage. I told them about the growth we’ve seen due to the incredible customer base we have. I also told them about all the mistakes we’ve made. Some of them you all know about, like the time our letterpress platforms got shipped out without grid plates. And the time we mixed holiday confetti with the pink and orange confetti. (I still have a pack of that if anyone wants it.)

But I also told them about our successes and about how every day I login to our message boards to find out how we made someone’s day a little better. Overall, I’m sure I rambled. I know for a fact I was sweating due to my nervousness. I think I entertained them though. It was such a rush and an experience I’ll never forget.

That night, I led a crafting session. It was a blast to introduce these ladies to scrapbooking. I started them off slow and gave them each a Project Life kit, as well as a Handbook. Then it came to the mind-bending revelations, including a full demonstration about acrylic blocks. People, you don’t remember what it was like to start this craft, but to see the eyes of these ladies when I explained how to mount a clear stamp…I tell you it gave me the giggles thinking of how, not too long ago, I, too, did not know about the joy of clear stamps.Do you know Kim of Tomkat Studio? She has inspired me through all of her crafts for so many years. Kim spoke at the conference as well as styled the party the first night. It was beautiful and included some, wait for it, scrapbooking products from our friends at American Crafts. She, too, led a crafting session, much more successfully I think. The poor folks on my team expected me to lead them to victory, but sadly we did not win. I don’t craft well under pressure. Other teams did much better.

Throughout the conference, I wore the same shoes I wear every, single, day. Tieks. It’s strange to find your feet amongst the photos.

All of the photos in this post were shot by the incredibly talented Callie Pitts of Nancy Ray Photography.

At the close of the conference, I was so sad to say goodbye to all the women. I did not do the event justice. It was incredible. Every single detail was carefully planned and executed by the talented team of Amber Housley. I am considering having a party just so I can make Amber plan it. She worked incredibly hard, and at the end of the day, I witnessed each woman walk away invigorated and inspired to conquer the world.

As promised, here's my GIVEAWAY:

I have a tote bag full of things from the conference. Comment below and we’ll select one lucky winner this week and announce it on Friday.

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165 comments

  1. laurine says…
    10/08/2014

    This is exactly the kind of event I would love to participate, I would love to hear all those invigorating speeches and feel the entrepreneur-thing all around. As an entrepreneur woman myself, I know what it involves to grow an idea to a concept and further on to a business but I also know how wonderful it is. Thanks for sharing these photos and highlights ! - from France :)

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  2. Holly293 says…
    10/08/2014

    Looks like a wonderful event! Thanks for sharing♥

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  3. bodaRN says…
    10/08/2014

    Thank you for sharing your story! It sounds like a beautiful event!

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  4. Jacki says…
    10/08/2014

    I think we should have our own event : ) Sounds awesome and I'm sure you did SC proud!

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  5. Kimkgn says…
    10/08/2014

    That venue looks AMAZING!

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  6. JulieCampbell says…
    10/08/2014

    Ah! I'm so proud of you! (and you look super cute too!) :)

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  7. Sarastella says…
    10/08/2014

    sounds great!

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  8. Bellaa75 says…
    10/08/2014

    Looks like a great event :)

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  9. howejam says…
    10/08/2014

    Sounds like a great event. Congratulations on the great conference.

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  10. snapsandsnippets says…
    10/08/2014

    Wow, I bet that was really inspiring to attend. Kudos.

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  11. Memoriesbymanda says…
    10/08/2014

    It looks like an amazing event! Funny to remember we were all beginner crafters at one point. Would love to win a tote bag of goodies (who wouldn't?)

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  12. Megahler says…
    10/08/2014

    I want to go be inspired. I hope you recorded it! I know I would love something like that to listen to in the morning to remind me why Im getting out of my pj's! Is it a yearly gathering?

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  13. jennyb says…
    10/08/2014

    Thanks for sharing; what a wonderful opportunity to gather with other women in a beautiful place and inspire each other's creativity.

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  14. ireneyuli says…
    10/08/2014

    Wow, that looks like it was tons of fun, it's really nice to see woman succeeding more and more every day!
    P.S. that place looks so inspiring :)

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  15. esther123 says…
    10/08/2014

    Would love to have been there!

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  16. christi says…
    10/08/2014

    Sounds like a wonderful and inspiring event!

    0 Reply 0 Replies
  17. dah9099 says…
    10/08/2014

    Sounds like a fabulous event. Glad you had a wonderful time!

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  18. GAmes56 says…
    10/08/2014

    What an interesting event! Thank you for sharing it with all of us!

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  19. katevdp says…
    10/08/2014

    That looks like an amazing event! It's lovely to be surrounded by creative thinkers. Thanks for sharing.

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  20. flowergirl85 says…
    10/08/2014

    Great to read about your experience, thanks for sharing!

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  21. buhrmandavis says…
    10/08/2014

    Thanks for sharing about this interesting conference! I love looking at the amazing photos!

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  22. Stokroteczka says…
    10/08/2014

    Thank you for sharing your experience, I'm trying to start my own business and found your story very inspiring. Also thank you for introducing me to May Designs and their journals, I am hooked.

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  23. nitanelle says…
    10/08/2014

    What an interesting experience! Thanks for sharing.

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  24. Alyce_BHQ says…
    10/08/2014

    This sounds like such an inspiring conference!! I would love to attend something like this one day!

    0 Reply 0 Replies
  25. JustMel says…
    10/08/2014

    It must have been such an inspiring event!! Thanks for sharing your experience, would love to attend a retreat like that, maybe one day!

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