The new AliEdwards.com and Studio Calico
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A few weeks ago when we announced our big news about Big Picture Classes we alluded to the fact that we have a few more big things coming. I’m excited to announce to you today a partnership near and dear to my heart. You all know Ali Edwards as an industry leader and a master story teller. She inspires us all to tell the stories of our life, no matter how insignificant it may seem to us. As a personal friend I’ve had long discussions with Ali and her future business dreams. I’m extremely honored to announce that she has chosen Studio Calico to power the new AliEdwards.com, launching later this week.
My first encounter with Ali Edwards was as a completely adoring fan-girl, when Greg happened to open the door for her while at a trade show in 2008. As we have worked closely together on projects, my adoration for Ali has grown so much over the years. She has been the glue (a little pun intended) for this industry, being a constant in the midst of change, and consistently leading memory keepers to document and evolve and grow.
For this new venture, I feel so lucky to work closely with her as a leader in the industry who is fully devoted to the craft and who loves inspiring others to document their stories as well as to work alongside a friend who I wholeheartedly admire and respect. The new website, launching this week, will include her blog, projects, exclusive products and classrooms all in one place.
Please join me in congratulating Ali on this exciting new venture. Working in this industry brings many advantages, but being able to help a friend bring her vision to reality is the icing on the cake.
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43 comments
Huge congrats @Aliedwards! I followed your blog even through my 6 year break from scrapbooking. You really are the glue that holds this industry together. So happy to see you continue to succeed and grow and super excited to read more details soon.
Replies to donyaluana
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Exciting! Congrats to Ali - can't wait to see what comes.
Replies to rachelizakowicz
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How cool. I'm Happy for Ali and I hope this makes more sense for her and she love this new venture.
Replies to toribissell
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so very exciting! Congrats SC and Ali!!!
Replies to heathergw
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so very exciting...congrats all around!
Replies to Leah
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So so exciting about this and so so happy for this new! It's going to be an amazing adventure :)
Replies to lory
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wow that's fantastic!!
Replies to Ekaterine
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so incredibly exciting!! Very happy for Ali and so thankful for the inspiration she brings. Can't wait to see what she has in store!! And congrats Studio Calico too!
Replies to AnnetteH
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Love @aliedwards, can't wait to see what you all have in store for us!
Replies to pamgarrison
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So very happy, so very excited to see what the team up will bring!
Replies to blueyedscrapper
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Wow!!! This is big!!! Love it! Love Ali, love April and love Studio Calico.
Replies to Anahahnepaes
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I guess it's great but I feel SC is taking over everything and every one these days...I guess we will see how this all works...I love Ali but I was wondering why she needed the partnership and if she will now charge for every thing..like Witl and so on.Dont get me wrong, I love SC but I also love diversity.
Replies to moi5
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Congrats Ali and Studio Calico! I know this will bring on some more scrappy awesomeness! I can't wait to see whats in store!
Replies to ChristineCieri
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Really, really excited about this. Awesome news.
Replies to JoEades
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So exciting!
Replies to welobellie
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SOOOO EXCITED!
Replies to amytangerine
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Really really exciting - I am loving all this great news lately! :)
Replies to TaraElias
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WHAT???!!! That is awesome!!
Replies to vanme7
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@moi - I will definitely continue to share projects like Week In The Life™ and December Daily® in the same way I have done in the past for free on my blog. This relationship gives me the opportunity to continue to offer products that go along with those projects and sell them on my own site (vs. partnering with a bunch of other companies). As for SC taking over everything, that's a bit of an exaggeration don't you think? They announced the acquisition of Big Picture a couple weeks back and now this new relationship with me. Sounds like exiting growth for our industry to me!
Replies to AliEdwards
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This is a perfect pairing! Two of my favorite places to come for inspiration and awesome craft supplies are now working together! Can't wait to see the new site.....I've missed it :) Ali, I think you are a true inspiration to all--love watching how you grow and change while staying so true to who you really are. So happy to see your success continue to grow.
Replies to Smylee87
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