The new AliEdwards.com and Studio Calico
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A few weeks ago when we announced our big news about Big Picture Classes we alluded to the fact that we have a few more big things coming. I’m excited to announce to you today a partnership near and dear to my heart. You all know Ali Edwards as an industry leader and a master story teller. She inspires us all to tell the stories of our life, no matter how insignificant it may seem to us. As a personal friend I’ve had long discussions with Ali and her future business dreams. I’m extremely honored to announce that she has chosen Studio Calico to power the new AliEdwards.com, launching later this week.
My first encounter with Ali Edwards was as a completely adoring fan-girl, when Greg happened to open the door for her while at a trade show in 2008. As we have worked closely together on projects, my adoration for Ali has grown so much over the years. She has been the glue (a little pun intended) for this industry, being a constant in the midst of change, and consistently leading memory keepers to document and evolve and grow.
For this new venture, I feel so lucky to work closely with her as a leader in the industry who is fully devoted to the craft and who loves inspiring others to document their stories as well as to work alongside a friend who I wholeheartedly admire and respect. The new website, launching this week, will include her blog, projects, exclusive products and classrooms all in one place.
Please join me in congratulating Ali on this exciting new venture. Working in this industry brings many advantages, but being able to help a friend bring her vision to reality is the icing on the cake.
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43 comments
AMAZINGLY excited for this NEWS!!!!
Replies to ShannaNoel
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Does this mean you will be including her products in the kits? Or selling them on this site?
Replies to writerlady
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Very exciting!
Replies to CristinaC
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Love GOOD news!
Replies to clippergirl
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@writerlady - Ali's products and classes will be hosted on her own site - you can see her newsletter posted on her FB here : https://www.facebook.com/aliedwardsdesign
Replies to gluestickgirl
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Wahou!!!!! Love this!!!!
@AliEdwards: Go Ali, this is so exciting!!!!
and your video.....AWESOME!!!!!!
Replies to virginiegoujon
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this is simply the perfect partnership! congrats Ali and April!
Replies to baersgarten
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I am so completely and whole heartedly THRILLED about this partnership!! Ali is what brought me to SC in the first place :) and I can't wait to see all the undoubtedly amazing things to come!!
Replies to PamBaldwin
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I am hella geeked!
Replies to melzie2121
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Thanks everyone. We're super excited and can't wait for Ali to share more ;)
Replies to AprilFoster
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Congrats to Ali. Truly one of my favorite people in the world. No exaggeration.
Replies to cathyzielske
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Ehm... But since everything is located on Ali's site (products, classes...)... what exactly does the partnership with SC mean then? In what way does SC "work for" Ali, or the other way around?
Don't get me wrong, very excited here. Just curious... (And trying to get things clear...)
Replies to Esk74
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Ahhhhh! This is really exciting!! Congratulations, Ali!!
I am loving all these big announcements. They're all SO good for the industry, and it's making me really happy. :)
Replies to avec_la_fleur
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Congrats! How exciting!!!
Replies to ScrapperJenn
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Wow, awesome news! Super excited for Ali and her new venture, can't wait to learn more.
Replies to wendysmedley
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how amazing!! congrats ali+sc!!
Replies to neetasduggal
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@Esk that's a great question. Basically we ARE working for Ali. :) It's her vision, her products, her classes, all in one place. We're just giving her the site and the infrastructure to do it. This way she can focus on what she does best, design, inspiration and just being a rockstar. She doesn't want to ship things out from her house, etc. So we're kind of the back end support. Does that make sense?
Replies to samanthas
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That makes total sense @samanthas thanks for explaining!
Replies to Esk74
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Happy day! All I can say is be EXCITED.
Congrats @aliedwards!
Replies to CatherineDavis
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This makes me happy! So excited for Ali and SC :)
Replies to StephBaxter
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